OUR BRANDS

Brands we build with.

Licensed global names, partner brands and our own labels, all designed, developed and produced by BDS.

Licensed Brands

We hold licenses to design, produce and distribute collections for some of sport's most recognized names.

Licensed

Champion

American athletic heritage since 1919, built for everyday sport.

The original sweatshirt maker.

Champion began in 1919 in Rochester, New York, as the Knickerbocker Knitting Company. Its patented Reverse Weave® sweatshirt became a locker-room and campus staple, and the C logo has stood for authentic American athletic wear for more than a century.

As a Champion licensee, BDS designs, develops and produces apparel, footwear and equipment that keep the brand's heritage fresh for today's market, from classic fleece to modern sport and lifestyle ranges.

Licensed since 2012 Apparel · Footwear · Equipment

Licensed

Sergio Tacchini

Italian tennis style since 1966, from center court to the street.

Tennis, in full color.

Founded in 1966 by Italian tennis player Sergio Tacchini, the brand broke tennis's all-white rule with color, pattern and Italian tailoring. It went on to dress champions on the world's biggest courts and became a lasting icon of terrace and street style.

Under license, BDS develops Sergio Tacchini collections across apparel, footwear and equipment, carrying the brand's tennis heritage into tracksuits, polos, sneakers and lifestyle pieces built for today.

Licensed since 2012 Apparel · Footwear · Equipment

Licensed

Ellesse

Born in Perugia in 1959, where ski and tennis meet fashion.

Italian performance, worn with style.

Leonardo Servadio founded Ellesse in Perugia in 1959 and named it after his initials, L.S. Its half-ball logo, inspired by a tennis ball and the tip of a ski, reflects the two sports that made the brand famous, and its bold designs helped bring sportswear onto the street.

BDS develops Ellesse apparel, skiwear, footwear and equipment under license, balancing the brand's Italian flair with the technical performance its customers expect on the slopes and on court.

Licensed since 2013 Apparel · Skiwear · Footwear · Equipment

Licensed

Umbro

English football heritage since 1924, from grassroots to the global game.

A century of football.

Founded in 1924 near Manchester, Umbro has been part of football's story for a hundred years, dressing players, clubs and national teams on the world's biggest stages. Its double diamond logo remains one of the most recognized marks in the game.

Under license, BDS develops Umbro football boots, teamwear, training gear and lifestyle collections that serve players, clubs and fans alike.

Licensed since 2012 Football Footwear · Teamwear · Training · Lifestyle

Partner Brands

Global brands that trust BDS to develop and manufacture their products.

Partner

Under Armour

Founded by an athlete in 1996 to make every athlete better.

Performance, engineered.

Under Armour was founded in 1996 by former University of Maryland football player Kevin Plank, who set out to build a shirt that kept athletes cool, dry and light. That focus on performance innovation made it a global name in sportswear, footwear and gear.

BDS manufactures Under Armour apparel, gear and bags, meeting the brand's performance specifications and quality standards from development through to delivery.

Partner since 2018 Apparel · Gear · Bags

Partner

Kappa

Italian sport and streetwear since 1967, known for the Omini logo.

Sport and street, back to back.

Kappa was born in Turin in 1967 and soon became a fixture on football pitches and ski slopes. Its Omini logo, a man and a woman sitting back to back, is a symbol of sport culture that moves easily between the stadium and the street.

BDS produces Kappa ski collections and casual apparel, combining technical construction with the bold graphic style the brand is known for.

Partner since 2021 Skiwear · Casual Apparel

Partner

Replay

Premium Italian denim and casualwear since 1981.

Italian denim, reimagined.

Replay was founded in Italy in 1981 and has grown into a global name in premium denim. The brand is known for craftsmanship, innovative fabrics and finishes, and a contemporary attitude that runs through its jeans, outerwear and casual essentials.

BDS produces casual apparel and accessories for Replay, delivering the fabric quality, detail and consistency a premium denim brand demands.

Partner since 2021 Casual Apparel · Accessories

Partner

Tomorrowland

Official merchandise for one of the world's best-known music festivals.

Festival spirit, all year round.

Tomorrowland began in Boom, Belgium, in 2005 and has grown into one of the world's best-known electronic music festivals, drawing fans from across the globe. Its fantasy-driven stages and storytelling have built a community that lives the festival far beyond the weekend.

BDS produces Tomorrowland festival apparel, streetwear and accessories, turning the festival's artwork and themes into pieces fans wear all year.

Partner since 2019 Festival Apparel · Streetwear · Accessories

Partner

Lotto

Tennis and football heritage from Montebelluna, Italy.

Italian sport since 1973.

Lotto was founded in 1973 in Montebelluna, the heart of Italy's sports footwear district. It made its name in tennis and football, and its interlocking diamond logo has been worn by champions on court and on the pitch.

BDS develops and produces Lotto collections, bringing the brand's Italian sport heritage to today's sportswear and lifestyle market.

Casual Apparel · Accessories · Equipment · Jackets

Partner

Slazenger

One of the oldest names in sport, with deep roots in tennis.

British sport since 1881.

Slazenger was established in London in 1881 and is one of the oldest names in sporting goods. Its long association with tennis includes supplying the official balls for Wimbledon, and its leaping panther logo is known worldwide.

BDS develops and produces Slazenger products, bringing classic British sporting heritage to everyday sport and leisure wear.

Casual Apparel · Accessories · Equipment · Jackets

Partner

Lonsdale

London boxing brand since 1960, from the gym to the street.

Born in the ring.

Lonsdale was founded in London in 1960 by boxer Bernard Hart and named after the Earl of Lonsdale, who gave British boxing its famous championship belt. Rooted in fight culture, its lion logo moved from the ring to the street and became a British style icon.

BDS develops and produces Lonsdale collections that carry the brand's boxing heritage into training and everyday wear.

Casual Apparel · Accessories · Equipment · Jackets

Partner

O'Neill

Surf-born lifestyle brand from California, since 1952.

Born on the waves.

Jack O'Neill opened one of the first surf shops in San Francisco in 1952 and went on to pioneer the wetsuit, opening cold-water surfing to the world. Today O'Neill covers surf, snow and lifestyle, still driven by a love of the ocean and the outdoors.

BDS develops and produces O'Neill collections, combining the brand's surf and outdoor spirit with practical, wearable design.

Casual Apparel

Partner

AND1

Streetball attitude since 1993.

Basketball, straight from the street.

AND1 was founded in 1993 and built its name on streetball culture, famous for its trash-talk T-shirts and the Mixtape Tour that put playground legends in the spotlight. The brand stands for creativity, confidence and the game as it is played on public courts.

BDS develops and produces AND1 collections, bringing the brand's streetball energy to basketball and lifestyle ranges.

Casual Apparel

Partner

DKNY

Urban fashion from New York, launched in 1989.

The spirit of New York.

Donna Karan launched DKNY in 1989 as a younger, more casual line inspired by the energy of New York City. It has since become a global lifestyle brand known for clean, modern design with an urban edge.

BDS develops and produces DKNY collections, matching the brand's modern city style with BDS quality and production expertise.

Casual Apparel

Partner

Ben Sherman

The button-down shirt that defined a generation.

British style since 1963.

Ben Sherman launched in Brighton in 1963 with the button-down shirt that became a uniform of British youth and music culture, from the mods onwards. The brand remains a reference point for sharp, confident British menswear.

BDS develops and produces Ben Sherman collections, combining the brand's British heritage with contemporary casual design.

Casual Apparel

Partner

Playboy

One of the world's most recognized lifestyle logos.

An icon, redesigned.

Founded in 1953, Playboy carries one of the most widely recognized logos in the world, the Rabbit Head. Today the brand lives on in fashion and lifestyle collections that play on its bold, retro-inspired identity.

BDS develops and produces Playboy collections, turning one of the world's best-known logos into contemporary apparel and lifestyle products.

Casual Apparel

Partner

Caribbean Joe

Relaxed, island-inspired casualwear.

Island style, every day.

Caribbean Joe is a casual lifestyle brand inspired by island life, known for easy-to-wear apparel with a relaxed, sunny feel.

BDS develops and produces Caribbean Joe collections, delivering comfortable everyday wear with the brand's laid-back island spirit.

Casual Apparel

House Brands

Our own labels, created and grown in-house.

House Brand

Kronos

Italian sports brand since 1978, owned and grown by BDS.

Italian sport, reborn.

Kronos was founded in Italy in 1978 and made its name in basketball and football. Under BDS ownership it has been rebuilt around outdoor, padel and lifestyle, combining Italian sporting roots with modern comfort and technology.

As a BDS house brand, Kronos is designed, developed and produced entirely in-house, from footwear and apparel to skiwear and equipment, and supplied to retail partners across our markets.

Owned by BDS since 2018 Footwear · Apparel · Skiwear · Equipment

House Brand

Mont

A cult winter jacket from the former Yugoslavia, revived by BDS.

The jacket a generation grew up in.

In the 1980s and 1990s, Mont down jackets were part of everyday winter life across the former Yugoslavia, from school ski trips to cold city evenings. Warm, light and instantly recognizable, they became a shared memory for a whole generation.

BDS has revived Mont as a house brand, bringing back its warmth and character in modern outerwear, skiwear, apparel and footwear collections.

Owned by BDS since 2019 Outerwear · Skiwear · Apparel · Footwear

House Brand

Kander

Outdoor footwear, apparel and gear for every trail.

Made for the wild.

Kander is inspired by wild mountains, forests and rivers. It is built for people who find their freedom outdoors, with durable footwear, protective apparel and versatile gear designed for changing terrain and changing weather.

Kander is a BDS house brand, designed, developed and produced in-house to connect city life with the outdoors, from weekend hikes to serious mountain treks.

Owned by BDS since 2015 Outdoor Footwear · Apparel · Equipment

House Brand

Cocomo

Swimwear and summer essentials made for sunny days.

Made for long summer days.

Cocomo is a swim and summer brand born by the sea. Clean lines, bright colors and playful details capture the feeling of easy summer days, from the first morning swim to golden evenings by the water.

Cocomo is a BDS house brand, with swimwear and summer apparel designed and produced in-house for easy mixing and matching wherever the sun shines.

Owned by BDS since 2015 Swimwear · Summer Apparel

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